Patches in Counterculture

Patches in Counterculture

Asilda Store- Patches always had a functional purpose through history. They were worn to cover up holes and labeling people in uniforms. But in the 60's, 70's, and 80's they have come to symbolized and represent different things to thousands of individuals. There seems to be a demand for vintage patches, their stability and what they stood for are have made them a must-have collectible. 
In the 70's, embracing nature, love, and empathy and ditching the traditions of the Western middle class became a movement embraced by Hippies. Going against the current unintentionally led people into a fashion trend unlike any other. Hippies started repairing and embellishing their looks with none other than clothing patches. Patches not only looked cool, but it showed off their ideals and purpose of their movement. Later on in the 80's people began to drop the "peace and love" movement and leaned towards anger and taking things into their own hands. It's well known as the "punk movement." The movement spread and made its way across the pond. British punk with Vivienne Westwood created anti-fashion, these patches showed off their favorite bands and mantras. Flower and peace patches were fading into the past. Punks wore patches on worn-in leather jackets and ripped denim. 
For the past several decades, patches have been the voice of the people showing others where they stand. Their relevancy, without a cause, has made their way to the runway. Now patches can be seen on Marc Jacobs and Gucci accessories. Gucci Creative Director Alessandro Michele said, “My idea of what the Gucci man and woman are is the idea I see in what was in the past and should be revitalized once again. Their identity should be found in the streets. That's where everything happens now.” Patches not only state someone's social or political stance but now it shows someone's personal fashion with pride. Patches can also represent academic achievements. Band, sports, and UIL are just a few activities that can be represented. If you are looking for custom made patches for your accomplishments, www.southwestemblem.com can meet all your needs with a variety of thread colors to choose from. Come see us today or visit our website. 


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