Promotional Products and Why They Work

Promotional Products and Why They Work

Biznology.com- The use of promotional products has been around for a while. You can see booths at job fairs, college fairs, at sporting events, or state fairs. Some say they do not work, while others will swear they work. I have to agree and say they work on many levels. You might be interested to know that according to a few surveys, promotional products really do work to increase branding, favorable sentiment, and sales. Here are a few statistics about promotional product advertising campaigns.

Check It Out

Show off your brand. The products can be seen by potential customers or clients. Think of it as an endorsement of sorts being worn or used by co-workers, friends, and family, who also become exposed to your brand through the use of the promotional product.

  • 90% of recipients use a promotional product they received at least once a week.
  • 10% of recipients pass a promotional product on to family or friends.
  • 87% kept a promotional product for more than a year.


Promotional products do not have to be expensive, are useful, and makes sense. Take a look at this survey that shows how promotional products are used in addition to being able to see their advertising and branding value.
  • 55% said they had at least one promotional product in their bedroom or storage space
  • 74% said they had at least one promotional product in their work area
  • 91% said they had at least one promotional product in their kitchen
After receiving a promotional product:

  • 42% felt a more favorable impression
  • 60% have done business with the brand
  • 27% said that it served as a constant reminder of the company or brand


Southwest Emblem

We understand the importance of promotional products. They are an inexpensive type of advertising that is seen by hundreds of people, unlike radio or print media that can be forgotten. At Southwest Emblem, you can expect quality products at affordable prices. Come by and see us or visit us at www.southwestemblem.com.

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